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FRASER / FRSR, Odesa, Ukraine.

FRSR started soon after the war in Ukraine with a goal of supporting talented Indie designers in Ukraine most impacted by the sudden and violent turmoil Russia caused. It supported selected designers at that time by buying what they had, outright, without negotiating.

The project then created "Fashion House" in Lisbon and provided a temporary home to more than 30 different fashion industry professionals - designers, techs, models, artists and marketeers - during 2022/2023. The Ukrainians in this community created the FRSR brand and sourced the looks from designers.

Fraser / FRSR is now based in Ukraine and we have realised that a bigger opportunity exists - a way to change the entire fashion industry. The project is evolving but now it continues with its original mission to help daring Ukrainian Indie designers go global.

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